• An Addition to

    your Brand

    Big brands need both depth of domain expertise and width of capabilities and shouldn't have to choose one for the other. We offer both under one roof.

    Get Your Media Plan

  • Value Driven

    Organisation

    We employ best of the minds, practices, systems to provide exceptional integrated media services in building brands across the markets right from the concept stage to completion.

    About Us Our Work

About Us

The Brand Sigma works closely with Advertisers and Out of Home media owners to deliver the most strategic, innovative and cost-effective media solutions for Out of Home across India to its clientele. We collaborate with stakeholders to seamlessly blend the outdoor format and creative idea to produce an impressive brand experience. The Brand Sigma as the name suggests is a sum of collaborative approach combining a reliance on data, insights, adtech, smart planning and creativity resulting in 360* integrated solutions. The Brand Sigma is an OOH agency arm of Podhigai Ads, one of the leading OOH Media Owner in the country which has a legacy of 40+ years.

We are proud to guide our clients in providing the best media mix available to meet their budgets and strategic goals anywhere in the country. Whether you are interested in traditional media like billboard, unipole, gantry, FOB, wall wrap, bus shelter etc or transit media like airports, buses, rail, taxis, metro or captive media at places like malls, corporate hubs, pubs or gyms etc or bundling of digital media network solutions or ambient and activations for that matter, The Brand Sigma is your partner in outdoor advertising!

Vision
To provide the finest quality outdoor advertising solutions while delivering outstanding value for our clients.

Mission
To craft campaigns that connects consumer to brand that leads to efficacy and ROI for the client.

  • One of the leading OOH agencies in India
  • Strong entrepreneurial heritage and visionary approach
  • Depth of domain expertise and width of capabilities under one roof
  • Specialised & professional talent having diversity of perspectives
  • Places welfare of customers and employees first
  • Expertise in ideation, planning, buying and execution
  • Employs a combination of integrative and competitive negotiation
  • Has developed pan India OOH ecosystem network
  • Delivering the right and customised OOH solutions

700 +

Brands

1000 +

Campaigns

7

Pan India Offices

50 +

workforce

Our Services

We partner our clients in their journey of building a great brand and our values stem from our business philosophy of keeping the 'brand' at the centre through all of our offerings.

Media Planning and Buying

Our job as a media specialist is to ensure best media buy at best price with zero wastage. Our team of specialists employ combination of positional and integrative negotiation which brings out the best results, which is a combination of quality, price, sustainability. 

Strategy and Insights

Applying our knowledge and experience to deliver informed strategic advice that is grounded in evidence. The company is migrating its entire process to Salesforce enterprise applications that makes its financial systems and controls even more transparent, streamlined, and stringent.

Execution and Monitoring

Our pan India network offices ensure on time campaign execution and follow rigorous scheduled monitoring to ensure timeliness, quality and maintenance. We constantly ensure upskilling talent, refining services, strengthening our back-end to deliver best services to our clients.

Innovation

Innovations in OOH play a big role and deliver a lot of Impact for the brands. At TBS we have a skilled team of thinkers who come from design thinking background which work continuously to create ideas that produce impressive brand experience.

Our Work

Careers

BANGALORE

Manager - Business Development

  • 4 to 6 Years in OOH Industry

Candidate must have a working and proven experience in OOH Industry

Establish, develop and maintain positive business and customer relationships

Understanding of media and marketing concepts and terminology

Generate leads, cold calls, and meet with customers/clients face to face

A go-getter, self-motivated person with very strong oral and written communication skills & Presentation skills

Fluency with Microsoft Word, Excel, PowerPoint, and other office productivity software

Problem-solving, multi-tasking, innovation skills, and creativity are essential qualities

DELHI

Manager - Business Development

  • 4 to 6 Years in OOH Industry

Candidate must have a working and proven experience in OOH Industry

Establish, develop and maintain positive business and customer relationships

Understanding of media and marketing concepts and terminology

Generate leads, cold calls, and meet with customers/clients face to face

A go-getter, self-motivated person with very strong oral and written communication skills & Presentation skills

Fluency with Microsoft Word, Excel, PowerPoint, and other office productivity software

Problem-solving, multi-tasking, innovation skills, and creativity are essential qualities

INDORE

Manager – Media Planning and Buying

  • 3+ Years in OOH Industry

Plan, monitor, and implement the media campaigns executed in the local market.

Establish long-term relationships with the partners and suppliers in the local market

Understand and stay current on industry trends, competitive landscape

Drive and deliver value to the client’s campaigns

Recommend the most suitable locations to support the Business Plan.

Validate the cost allocation and suppliers

Strong Negotiation capacity for getting the best rates across mediums.

Maintain media plans including changes, budgeting, execution, reporting, optimization, and invoice reconciliation

Tech-savvy and Good at spreadsheets

PUNE

Manager – Media Planning and Buying

  • 3+ Years in OOH Industry

Plan, monitor, and implement the media campaigns executed in the local market.

Establish long-term relationships with the partners and suppliers in the local market

Understand and stay current on industry trends, competitive landscape

Drive and deliver value to the client’s campaigns

Recommend the most suitable locations to support the Business Plan.

Validate the cost allocation and suppliers

Strong Negotiation capacity for getting the best rates across mediums.

Maintain media plans including changes, budgeting, execution, reporting, optimization, and invoice reconciliation

Tech-savvy and Good at spreadsheets

Newsroom