About Us
The Brand Sigma works closely with Advertisers and Out of Home media owners to deliver the most strategic, innovative and cost-effective media solutions for Out of Home across India to its clientele. We collaborate with stakeholders to seamlessly blend the outdoor format and creative idea to produce an impressive brand experience. The Brand Sigma as the name suggests is a sum of collaborative approach combining a reliance on data, insights, adtech, smart planning and creativity resulting in 360* integrated solutions. The Brand Sigma is an OOH agency arm of Podhigai Ads, one of the leading OOH Media Owner in the country which has a legacy of 40+ years.
We are proud to guide our clients in providing the best media mix available to meet their budgets and strategic goals anywhere in the country. Whether you are interested in traditional media like billboard, unipole, gantry, FOB, wall wrap, bus shelter etc or transit media like airports, buses, rail, taxis, metro or captive media at places like malls, corporate hubs, pubs or gyms etc or bundling of digital media network solutions or ambient and activations for that matter, The Brand Sigma is your partner in outdoor advertising!
Vision
To provide the finest quality outdoor advertising solutions while delivering outstanding value for our clients.
Mission
To craft campaigns that connects consumer to brand that leads to efficacy and ROI for the client.
- One of the leading OOH agencies in India
- Strong entrepreneurial heritage and visionary approach
- Depth of domain expertise and width of capabilities under one roof
- Specialised & professional talent having diversity of perspectives
- Places welfare of customers and employees first
- Expertise in ideation, planning, buying and execution
- Employs a combination of integrative and competitive negotiation
- Has developed pan India OOH ecosystem network
- Delivering the right and customised OOH solutions
A Brief about your Media Plan
700 +
Brands
1000 +
Campaigns
7 +
Pan India Offices
80 +
workforce
Our Services
We partner our clients in their journey of building a great brand and our values stem from our business philosophy of keeping the 'brand' at the centre through all of our offerings.
Media Planning and Buying
Our job as a media specialist is to ensure best media buy at best price with zero wastage. Our team of specialists employ combination of positional and integrative negotiation which brings out the best results, which is a combination of quality, price, sustainability.
Strategy and Insights
Applying our knowledge and experience to deliver informed strategic advice that is grounded in evidence. The company is migrating its entire process to Salesforce enterprise applications that makes its financial systems and controls even more transparent, streamlined, and stringent.
Execution and Monitoring
Our pan India network offices ensure on time campaign execution and follow rigorous scheduled monitoring to ensure timeliness, quality and maintenance. We constantly ensure upskilling talent, refining services, strengthening our back-end to deliver best services to our clients.
Innovation
Innovations in OOH play a big role and deliver a lot of Impact for the brands. At TBS we have a skilled team of thinkers who come from design thinking background which work continuously to create ideas that produce impressive brand experience.
Our Work
Careers
Chennai
System Admin
- Above 4 Years
1. System Installation and Configuration:
Install and configure operating systems, software, and hardware.
Set up new user accounts and workstations.
2. Maintenance and Monitoring:
Monitor system performance and ensure reliability and availability. Apply OS patches, updates, and configuration changes. Perform regular system backups and recovery operations.
3. Security Management:
Implement and manage security measures to protect data and systems. Monitor for security breaches and respond to incidents. Ensure compliance with security policies and procedures.
4. Network Management:
Configure and manage network infrastructure. Monitor network performance and troubleshoot issues. Implement and manage VPNs, VLANs, and other network technologies.
5. User Support and Training:
Provide technical support and assistance to users. Train users on new systems and software.
6. System Documentation:
Maintain accurate documentation of systems, configurations, and procedures. Create and update technical manuals and guides.
7. Resource Management:
Manage and optimize system resources (CPU, memory, storage).Plan and implement system upgrades and improvements.
8. Disaster Recovery Planning:
Develop and maintain disaster recovery plans.Test and verify backup and recovery procedures.
Mumbai
Graphic Designer cum Video Editor
- 2 to 4 years
Creating graphic designs using appropriate software
Creating Social Media post, Marketing Materials, Branding Material, Website and other Digital Media assets, Creating Newsletter
Editing videos and creating video snippets
Mumbai
New Business Development Manager - Mumbai
- 4 to 6 years
New clients onboarding
Retain & Grow Existing Business
Identify Business Opportunities
Negotiate and Close Business Deals
Pitch participation and presentation skills
Innovative Business solutions
Kolkata
New Business Development Manager - Kolkata
- 4 to 6 years
New clients onboarding
Retain & Grow Existing Business
Identify Business Opportunities
Negotiate and Close Business Deals
Pitch participation and presentation skills
Innovative Business solutions
Gurgaon
New Business Development Manager - Gurgaon
- 4 to 6 years
New clients onboarding
Retain & Grow Existing Business
Identify Business Opportunities
Negotiate and Close Business Deals
Pitch participation and presentation skills
Innovative Business solutions
Newsroom
The Brand Sigma rolls out Taneira's OOH campaign in Gurugram to promote its 1st all women store
Feb 08, 2023
A stellar and glowing innovation-led OOH campaign to promote the Taneira's first all women store...
Read More CRAX Fritts makes a compelling brand statement in Delhi NCR with DMRC Pink Line train branding
August 02, 2022
DFM Foods-owned CRAX Fritts has created a clutter-breaking OOH brand presence in Delhi NCR...
Read More
Duroflex picks The Brand Sigma for OOH campaign
August 02, 2022
Duroflex has chosen The Brand Sigma to roll out its month-long pan India...
Read More
Duroflex picks The Brand Sigma for OOH campaign
Duroflex has chosen The Brand Sigma to roll out its month-long pan India OOH campaign...
Read More
Crax Fritts targets young audience with exclusive Delhi Metro train advertising campaign
August 11, 2022
DFM Foods-owned corn and potato sticks brand Crax Fritts has commenced...
Read More
Crax Fritts rides high on quirky quotient with Exclusive Metro Train Branding
August 04, 2022
Metro Train Branding at DMRC Pink Line. With the objective to enhance...
Read More Crax Fritts rides high quirky quotient Exclusive Metro Branding
August 08, 2022
Metro Train Branding on DMRC Pink Line. To enhance brand visibility...
Read More Duroflex dispatches “Celebration of Progress”
October 21, 2022
Duroflex, a main rest arrangement brand with a presence...
Read More This is no time to sit back, but walk that extra mile
July 23, 2021
The Brand Sigma (TBS) is a full service OOH communication specialist agency that...
Read More Now is the best time to include OOH as part of the media mix
February 21, 2022
With signs of enhanced consumer confidence, higher marketing spends and improved mobility...
Read More
The Brand Sigma wordplay brings on canvas “OOH is Simple Yet Significant
March 3, 2022
With COVID-19 receding and public activity in full swing, outdoor media...
Read More
Indias macro economic indicators show uptick for OOH
Febaury 11, 2021
The International Monetary Fund in its recent report projected an 11.5% growth rate for Indias economy in 2021...
Read More
The Phoenix called Outdoor Advertising is rising again
Febaury 9, 2021
As economy and markets have begun to reopen and reboot of industries is taking place...
Read More The Phoenix called Outdoor Advertising is rising again
Febaury 9, 2021
As economy and markets have begun to reopen and reboot of industries is taking place...
Read More